Hypermarket Rupture

2020-Platform Centre for photographic + Digital art

Hypermarket Rupture, brings to surface the fallacy spectacle surrounding the objects we passively worship and desire. Commodities: Bodies, cars, whipping cream and baked beans, tinfoil carry stories, relationships and labour — but are veiled/erased via commodity fetishization. Rupturing the illusion/representation/spectacle of reality through images, video and installation, Borbridge points to questions of the erasure of unseen labour. Further questioning of untold narratives arise through the material manipulation of images and the cross contamination of organic and synthetic materials within a hyper real installation.